Rather than merely solving problems,
there is a growing need for discovering and defining real issues.

TAM has cherished the partner-style approach since I joined 20 years ago, assisting client companies in their marketing and promotion. However, in recent years, I have noticed a change in client challenges.
In the past, most cases involved clear objectives for what clients wanted to sell or convey. Our role was to provide solutions on how to solve those challenges and serve as partners in execution and operation.
Now, as solution technologies become commoditized and more cost-effective, companies are grappling with unclear challenges - what to communicate and how. We're increasingly consulted not just for production and development, but from the outset in defining direction and meaning.

What we can do because we're planning professionals,
what we can do because we're partner-style TAM.

With the widespread adoption of smartphones and social media, user preferences, behaviors, and touchpoints have become incredibly diverse over the past decade, both online and offline. Instead of focusing on individual points and executing strategies for each instance, which often leads to decreasing operational efficiency, our primary focus is on capturing the overall picture of these diverse user journeys and delivering a consistent message.

Before delving into the technicalities, experiences, and methodologies, we believe that a solid concept and creative plan serve as the foundation. For the past two decades, TAM has been deeply involved in numerous digital marketing and promotion projects. As collaborative partners, we have successfully guided many projects towards success. Our mission is to break down the barriers between clients and agencies/production teams, forging a unified team. Leveraging our distinct viewpoints and expertise, we aspire to jointly address challenges from discovery to resolution. This is our vision.

From planning to operations,
we're here to assist every step of the way.

At TAM, we employ a variety of methods to address issues in strategic planning.

Discovering challenges and values through research and workshops

We conduct interviews and surveys to understand the goals and targets that businesses aim for. We utilize methods such as Objective Laddering (a technique that delves deep, similar to climbing a ladder) to uncover deeper insights.

Creating strategies and communicating them through our unique framework

We utilize 'value shift' to determine where to establish touchpoints and how to evoke changes in user emotions, then translate those scenarios into strategies, tactics, and actions through 'PGST.' We use these unique TAM frameworks to devise plans, which we share with our clients and fine-tune together.

Supporting customer success through iterative PDCA

TAM's strength lies in providing a one-stop solution, from planning and developing to executing and operating. Our creative team, deeply tuned in to understand your business concepts and objectives, constantly fine-tunes while walking alongside you on the journey to achieve your goals. Along the way, we spot the 'seeds' for the next set of challenges and strategies.