Consumers hold the key
to the communication strategy.

With the advent of social media, communication between businesses and consumers has become notably complex.

Marketers overseas have attempted to categorize it as triple media, encompassing paid media (advertising), owned media (company-owned content), and earned media (social media, word-of-mouth).
However, with new communication methods emerging continuously, these ideas are being updated almost daily.

Moreover, the shift from businesses unilaterally broadcasting information to consumers now having the ability to share information represents a revolutionary change in what is expected from communication.

To boost engagement,
consumer contributions are essential.

One of the key indicators in marketing using social media is the term engagement.

It's often described as capturing customer interest and attention in various marketing activities, strengthening the connection between the company and its customers. However, this description can be a bit complex.

In times like these, think of it like an engagement ring. Perhaps that's the most straightforward analogy.

It symbolizes the relationship between companies and consumers moving forward together towards the future.

Due to the evolution of communication, products and brands are no longer solely owned by companies; they are now co-created with consumers. It's only natural that user-generated content (UGC) posted by consumers on social media is highly valued.

Allowing the inherent passion
of products and brands
to naturally reach consumers.

Just as the Romanian-American thermodynamicist Adrian Bejan proposed the 'Constructal Law' in his book 'Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization,' we aim to assist in creating a flow where the inherent passion of products and brands naturally shapes the path of designed communication.

Our approach involves proactively sharing information with consumers even before the product development phase.
We value their input and entrust them with shaping the direction of the brand.

Describe your ideal. It just might come to fruition.

Designing communication
without restricting methods,
all the way to post-experience sharing.

TAM's Communication Planning team excels in the following areas:

Assistance with Instagram and Facebook campaign planning and operations

We formulate and execute effective strategies for Instagram and Facebook to achieve results.

Branded content creation

We leverage the investigative and planning prowess of our Shakaika! team to utilize platforms like web and social media, creating content that spreads brand information and enhances corporate image.

Event planning and management

Realizing profound communication that cannot be achieved online through events and exhibitions. Capturing genuine fans.

TAM's Communication Planning team boasts a wealth of experience in managing numerous social media campaigns and organizing events for corporations and municipalities.
Without confining ourselves to specific methods, we strategize communication that guides consumers from their initial encounter with a product or brand, through the journey of becoming enthusiasts, all the way to the moment of purchase and the sharing of post-experience moments, all while evaluating various communication approaches and their effectiveness.