Co-op Kobe
Crafting a collective vision: Embarking on a collaborative DX journey
At Co-op Kobe, a three-year DX project is underway, aiming for completion in 2023. Before its commencement, TAM was approached with a unique proposition: to focus not just on what the latest technology can achieve, but to explore and define the universal values that should shape Co-op Kobe's future. This project, therefore, expanded beyond the partnership between Co-op Kobe and TAM, including system vendors and cooperative members. The objective was to align all stakeholders toward a unified direction throughout the DX journey. This initiative looked beyond the immediate 2023 renewal, aiming to define Co-op Kobe's trajectory for the next 10 and 20 years, and building a foundational concept to guide this vision.
Beyond solving surface-level issues: exploring latent value and questions
In a world overflowing with convenient services and functions, defining Co-op Kobe's distinct role and sustained appeal became a pivotal focus of our investigation. Our objective was to discover universal values, requiring a deep and comprehensive exploration of the present context. Over a period of three months, we engaged in extensive one-on-one interviews and a series of seven varied workshops. These weren't just about uncovering the reasons members use Co-op Kobe's services; they were about visualizing the ideal lifestyle from the customer's viewpoint. By stepping beyond the conventional realm of content ideation for websites, we aimed to gain a thorough understanding of Co-op Kobe's operations and its community. This approach was integral to identifying the core values and fundamental questions that would guide our design and strategy for Co-op Kobe's digital services.
Fostering an innovative, idea-centric environment
For the Co-op Kobe DX project, our focus was on cultivating an environment where ideas flow freely and everyone feels empowered to contribute. Departing from conventional methods, we encouraged spontaneous ideation among all participants. This was achieved through thematic workshops, open discussions, and personalized presentations, enhanced by graphic recordings to encapsulate the discussions. In an online collaborative setting, these methods were instrumental in engaging a diverse group of first-time collaborators from various companies. Our aim was to create a collaborative, joyous atmosphere, enhancing the team's creative synergy and fostering deep, meaningful connections that elevate the project's innovation and quality.
Concept to reality: Navigating the development journey
Throughout our partnership with Co-op Kobe, transforming our in-depth explorations into a tangible concept was a pivotal milestone. We achieved this by encapsulating the concept in a vivid story and storyboard format, utilizing the online collaborative tool Miro. This platform not only showcased the progressive ideas but also made them accessible to all team members, ensuring a shared understanding. This approach went beyond traditional project visualization; it served as a compass throughout the system development phase of the DX project. By grounding our decisions in a unified, well-articulated concept, we steered the project towards fulfilling Co-op Kobe's long-term vision and needs, ensuring that each step reflected our commitment to crafting a future that resonates with both Co-op Kobe and its community.
CREDIT
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CLIENT
Co-op Kobe
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SERVICE
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