Collecting and utilizing social media data
for data-driven advertising strategy

We devised a comprehensive flow to accumulate user data that can be leveraged for various advertising channels beyond Facebook and Instagram. We didn't confine ourselves to measuring effectiveness solely based on follower counts; we also ensured the delivery of event information and fine-tuning of ad creatives according to user interests, preferences, and behavior types.

Shifting from running isolated online ads
to a cohesive communication plan

Compared to mass advertising, online advertising often operates with smaller individual budgets and offers easier effectiveness measurement. Consequently, it tends to focus on short-term results. However, achieving a successful shift in user attitudes requires connecting each touchpoint to create an overarching narrative. We engage in operations that involve extensive discussions with clients, establishing communication concepts and annual plans based on which we plot individual strategies.

Individual strategies and reporting are executed in real-time through online dashboards shared with clients, reducing unnecessary meeting and visit times while maintaining an ongoing operational presence.