Osaka Gas Co., Ltd.
From site design to manga, game, and column creation.
A full renewal to an enriched membership site.
'My Osaka Gas' is a membership site where you can check your monthly gas bill and usage, as well as participate in gift giveaways. In this renewal, we aimed to create an even more captivating website by introducing the 'Lite Membership,' allowing access with just an email address registration. We also enriched the enjoyable content and added a points system. TAM and Kansai Business Information collaborated on the overall site design, content planning, and production.
WEB SITE
The site design was supported by thorough discussions aligned with our business goals.
My Osaka Gas is a large-scale website with complex user usage patterns. From the project's outset, in-depth discussions with all stakeholders played a pivotal role. During the site's design phase, we created transition diagrams on large A1-sized paper to visualize the entire layout. Subsequently, we engaged in discussions from a user's perspective, focusing on integrating existing and new content and making point additions more user-friendly. Any new challenges or requests that emerged were documented on sticky notes, and the screen transition diagrams were revised accordingly. This approach not only elevated design precision but also ensured seamless plan sharing.
Exploring energy and eco-friendly content in a fun way:
manga, columns, games, and more.
We introduced nine diverse content categories related to energy, eco-friendliness, and Kansai cuisine. These include 'Manga for Understanding Energy,' featuring the amusing interactions of our new characters, and the 'Eco Wisdom Consultation Room,' where we answer questions about eco and energy-saving matters. Collaborations with external experts, such as manga artists who can bring unique worldviews to life, writers well-versed in global energy trends, and experts in Kansai cuisine, were integral to this production. To manage the simultaneous progress of these nine content types, we assembled a team of six directors. Each director worked on their respective projects concurrently, and we shared information using cloud tools. These six team members, originally involved in separate large-scale projects, played vital roles, leveraging their existing communication foundation. Moreover, sharing information among directors proved highly effective in streamlining content-related discussions during meetings with Osaka Gas, lightening the workload for the busy project coordinator.
Keeping content up-to-date post-renewal.
We are committed to regular updates of manga, columns, and user-driven content every 1 to 2 months, ensuring a continuously fresh and engaging experience. To streamline site management, we assembled an internal team, primarily composed of our production staff. Regular meetings with Osaka Gas are conducted to monitor progress and address challenges. Moving forward, we plan to offer suggestions aimed at making the member site even more captivating, taking into account user access patterns.
Awarded the 'Membership Site Award Grand Prize' at the '3rd Web Grand Prix!'
Our website features a user-friendly layout with a focus on essential functions like checking gas bills and usage. We've also implemented an innovative point system that rewards users for engaging with our content. Additionally, we offer unique content that reflects Osaka Gas's identity, covering topics such as energy, recipes, and local information. Our efforts were recognized as we received the 'Membership Site Prize Grand Prix' in the corporate category at the 3rd Web Grand Prix, organized by the Japan Advertising Agencies Association Web Advertising Research Committee!
CREDIT
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CLIENT
Osaka Gas Co., Ltd.
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SERVICE
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WEB SITE
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