'Traveling Shintora Market' is a project with the aim of gathering, editing, and disseminating the allure of regions from all corners of Japan and connecting it to local revitalization through 'The Japan Connect.' The stage for this endeavor is 'Shintora Street,' which will serve as the symbol street linking the main stadium and athlete village for the 2020 Tokyo Olympics and Paralympics. On our official website, we not only provide the latest updates about Shintora Street but also showcase the attractions of participating municipalities. We will continue to deliver content bridging Tokyo and regional areas while collaborating with social media and other platforms to attract fans.