TBS Television

Production of TBS drama 'Fight Song' poster visuals & teaser video

Main Image

For the TBS drama 'Fight Song' airing in the January 2022 season, TAM was responsible for the art direction and design of both the poster visuals and the teaser video.
Our objective was to translate the drama's captivating worldview into a visual narrative that resonates with the audience. From the initial concept and shooting to the final design, we meticulously crafted each element, thereby heightening audience anticipation and stimulating viewership.

The two variations of the poster visuals for 'Fight Song' artfully encapsulate the show's unique blend of romantic comedy and human drama. In our design, we've vividly portrayed the intricate dynamics among the three main characters, as well as the overall essence of the drama, using a vibrant, pop-art style. Mindful of our target audience, we aimed to craft visuals that exude not just charm but also a sense of fashion. To achieve this, we incorporated elements with a handcrafted feel and added illustrations, thus creating a visual narrative that's both adorable and stylish. This approach was instrumental in vividly bringing the drama's world to life, appealing directly to the viewers' sensibilities.

CREDIT

TAM-kun

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