Coordinating interfaces and environments
that bridge the real and virtual

While interpreting information and trends, we carefully selected the necessary equipment and resources from both real-world and virtual perspectives. We also designed the essential elements and content for communication and carried out announcements and promotions.

Arrangement of VR headsets, venue decorations (posters and banner stands), and the capture of 3D stereoscopic videos.

Creation of virtual spaces (worlds) that include 3D models and interactive elements, alongside announcements through Twitter posts, press releases, website development, and YouTube live streaming.

Collaborating with the VRChat community
to boost engagement

As of May 2022, unofficial estimates suggested that VRChat in Japan had attracted approximately 200,000 to 300,000 users. Many individuals, captivated by VR and the Metaverse, came together, sharing a vision of its flourishing.

For this event, we collaborated closely with the VRChat community. We worked together with community members to introduce various gimmicks and assets into the virtual space. Starting from the event creation phase, we nurtured excitement and engagement, which carried over to the day of the event.

We collaborated with the academic 'VRC Science Gathering' community ('VRC Rikei Shūkai') within VRChat, consisting of several hundred members, for research presentations. We also had the expertise of 'Ocutan-bot,' a VR/metaverse guide, who served as the event's emcee.

Creating opportunities
to explore the value and utility of the metaverse

This event inherently embodies the essence of the emerging 'Metaverse' realm.

Participants had the unique opportunity to personally experience and discover the advantages of sharing research experiments, surpassing traditional image and video formats. Moreover, the absence of physical appearances facilitated bias-free interactions, prompting participants to contemplate how they could apply these insights within their respective fields.

The development of creative content symbolizing the 'frontier' concept and the implementation of strategic communication design remain ongoing. TAM remains steadfast in our commitment to exploring the boundless potential of the metaverse in collaboration with the Tokyo University of Science, as we collectively pioneer new realms and values.