Yakult Singapore

Digital Transformation (DX) with Salesforce and PWA: Fast Deployment and Continuous Enhancement of Sales Management

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  • 01

    100％

    app transition rate

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    2months

    Released in 2 months

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    1time

    Monthly updates after release

Yakult Singapore faced the challenge of managing product orders and sales activity reports entirely on paper. Area managers spent significant time aggregating information from field staff to report to the headquarters. To empower managers to focus on staff education, recruitment, and enhance their own management tasks, digitalizing the entire workflow became essential. They turned to TAM Singapore for assistance.
TAM proposed a solution that leveraged Salesforce's 'Sales Cloud' and integrated information to streamline manager tasks through a mobile app. Utilizing cloud services as the system backbone, we swiftly developed a Progressive Web App (PWA) to enhance manager user experience. The approach was to deploy it quickly in the field, gather feedback, and iterate for rapid improvement. Our commitment is not just to develop a solution but to be a partner in Yakult Singapore's DX journey, aiming for fundamental business process enhancements.

Speedy releases achieved with PWA app development

We opted for PWA technology for mobile app development. PWA leverages web technologies such as HTML and asynchronous communication to provide a unified development solution that is not dependent on the type of operating system (iPhone iOS or Android). This method allows us to swiftly realize features and user experiences (UX) that are on par with native apps.

Native app development offers a high degree of design freedom and allows for detailed customization. However, it often involves lengthy requirements definition, app submission processes, and challenges in accommodating post-release feature additions.

For the backend system and customer data infrastructure, we chose Salesforce's Sales Cloud. By developing the frontend app using PWA, we reduced development time and expenses. Subsequently, we adopted a continuous improvement cycle (Plan-Do-Check-Act) to update the system incrementally. This approach not only enhances operational efficiency for Yakult Singapore but also sets the stage for future growth and scalability.

design proposal

Optimizing business efficiency through timely PDCA

Even after the app's release, we continue to collaborate with Yakult Singapore in a cyclical process of PDCA to enhance the app and streamline operational efficiency. We've established an operational structure that allows for agile responses to improvement requests, employing three communication channels: 'Regular Meetings,' 'Online Task Management via Backlog,' and 'Chat Conversations on WhatsApp.'

For changes that can be achieved through Salesforce configuration, such as displaying daily report data or modifying report categories, we provide immediate solutions. Likewise, modifications related to app functionality and user experience are addressed efficiently, freeing us to concentrate on frontend development.

Our approach involves swift releases, real-world usage, and ongoing refinement based on user feedback. We are committed to further evolving the system to be even more user-friendly. In the future, TAM will continue to support Yakult Singapore's sales operations improvement with a collaborative effort.

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