VISIONARYHOLDINGS CO.,LTD.

Transforming massive customer behavior data
into marketing assets through
Salesforce integration

Main Image

  • 01

    400stores

    approx. 20k monthly reservations digitized

  • 02

    500K/year

    worth of annual reservations analyzed and utilized

  • 03

    280％

    boost in online reservations

Visionary Holdings Co., Ltd., operating nationwide stores including Megane Super, Megane House, and Shimizu Megane, had been managing reservation information for their group's stores solely through paper records. TAM supported the digitalization of this vast reservation data, allowing for in-depth analysis and utilization in areas such as customer acquisition, service improvement, and workforce planning. We also laid the groundwork for future integration with external services, contributing to the establishment of a robust marketing foundation.
Additionally, we achieved cost reductions in reservation support for stores and call centers, leading to significantly improved customer acquisition rates. We can now search reservation details before a customer's arrival and allocate the most suitable staff, enhancing service quality.

Megane Super Web Reservation Screen Captured Image

WEB SITE

Megane Super online reservations

Flexibility in analysis and reporting with a versatile cloud-based backend

While an online reservation form was in place, phone-based reservations lacked centralized data collection, and the management of reservation data across individual stores was disjointed. This led to the underutilization of valuable customer data for marketing purposes.
To address this challenge, TAM proposed a customer management system that integrates the reservation form's backend with Salesforce, with future expansion in mind. We digitally visualized reservation data from approximately 400 nationwide stores, enabling centralized management at the headquarters and providing valuable insights for strategic planning through data analysis. This allowed for efficient decision-making, including staff allocation and facility investments based on reservation trends, ultimately enhancing support quality from headquarters to stores.

Captured images of each screen of the service

Enhancing data collection accuracy through iterative UI testing

To transform customer reservation data into a valuable marketing asset, precision in gathering essential information is crucial. To achieve this, we needed to create a reservation form that is user-friendly for customers and an easy-to-operate management interface for the stores.
TAM assembled a team across three locations: Tokyo, Osaka, and Singapore, including external staff, each contributing their strengths. We conducted on-site surveys and interviews, created prototypes in the development process, and designed with the input of store personnel. Collaborating closely with our client, we pursued an architecture and design that prioritized usability and operational efficiency.

Discussion about the management screen.

CREDIT

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